There’s no hat we won’t wear to get the job done.
At Bacon & Sons
15 Sep 16
15 Jul 16
We heart Portland. Running around this fun, funky town on a multi-day documentary project we got to see, hear and taste much of what it has to offer. So much to love. Great crew and people, too!
Head Of The Class
12 May 16
Though initially famous for starring a very different (and far superior) sitcom, actor/director/singer/pro race car driver/scratch golfer/host/consummate professional Alfonso Ribeiro is a class of his own.
Hot Or Spot!
03 Feb 16
Maybe it’s the nuke at the end, but Promax gave our Join Or Die launch the spotlight. Always appreciated!
Hot Walker Action
24 Aug 15
As if working with the show itself wasn’t reward enough, we’re proud of how this project turned out. Collaborating with everyone at AMC and The Walking Dead to make it happen was, once again, an inspired experience. You put the “hot” in this Hot Spot.
05 Aug 15
Thanks USA Network for letting us be a part of your new VOD strategy. We had a blast last month working with the #USAPlayingHouse ladies on two Toyota spots airing on-air and on-demand. Great to see your creative smarts profiled by the folks at ADWEEK.
Peanut Butter Fudge Promax Love
10 Jun 15
Nice to get some recognition during the big shindig down at LA Live #promaxbda15. Thanks again to our pals at History and Sonic for a great collaboration, teamwork and tater tots. Link: http://brief.promaxbda.org/content/historys-texas-rising-and-sonic-partner
Next Level Collaboration
19 May 15
Teamwork. We gots it.
07 May 15
But this is a closed set.
Lego My Producer
08 Mar 15
The Pursuit of Happiness
19 Dec 14
Going off-road with Pursuit System’s Buggy is one hell of a way to finish the year. Hell, Dan looks so badass back there, he’s signing autographs…
19 Dec 14
Receiving a Vimeo Staff Pick – among other accolades – was swell, but making Nylon’s best 2014 might be the year’s real highlight for David’s Priory video. Thanks, Nylon!
16 Sep 14
David Vincent Wolf’s video for the Priory single “Weekend” has already gotten some love from Time Magazine and Entertainment Tonight, but today Yahoo! Music joined in when they decided take every rollerskating video they could find for a spin and rank them.
Fit For A King
08 Aug 14
The Reason for No Seasons
08 Apr 14
We’ve posted a bit about weather we’ve encountered when shooting in other parts of the country. Challenges are fun and we always find a way to make it work — you know, except for that time with Superstorm Sandy… That said, there are many reasons film, television and commercial work is centered in Los…
15 Mar 14
You never know who’ll either try to get on camera or at least score some free craft service when you’re on-location. Least expected might be a few dozen banana slugs.
03 Nov 13
Fun times shooting this cool Jeep spot for A+E Networks’ BONNIE & CLYDE mini event. Rob dug us shooting the bank exteriors at his old stomping grounds (the Los Angeles Times) while Dan and the camera gang got their kicks riding on the back of the EXO Camera Cart. No FastPass™ required.
A Brief Riff
19 Aug 13
Our work made another appearance in the PromaxBDA Brief. We love how this IFC/VW spot featuring the incomparable talents of Reggie Watts turned out…. and – aw shucks – isn’t nice when other folks notice?
What’s In The Bag?
25 May 13
When shooting down in the LA River, it might be advisable to not ask too many questions. And perhaps, even more importantly, if you see a bloated, black garbage bag floating downstream, let it pass on by. Some mysteries are likely best unsolved.
06 May 13
…As in whether we’d see the Miami Skyline when shoot day arrived. Fortunately, as with our trip to Philadelphia this year, Miami toyed with us, weather-wise, before gifting us the kind of temperate May afternoon that makes one think Southern Florida isn’t all that hot or sticky. The perfect day for a nice cone of…
Snow? What snow?
09 Apr 13
Before and after! The first shot was during our tech scout on a Friday, and the second is the final product shot 48 hours later on Sunday. Oh movie magic, how we love thee! We’ll post the finished product, a USA Character With a Cause spot for Subaru and the Pennsylvania Horticultural Society, soon. It…
MODERN FAMILY ON USA
20 Mar 13
We can’t show anything yet – it’ll be a while before USA starts using the footage – but we were very excited to work with the talented, very funny cast of Modern Family this week. A lot to fit in to a very short shoot (with a hyper-compressed prep), but it was great. Lord knows…
25 Feb 13
Well, it was a blast shooting the IFC/LasVegas.com campaign with funny guy, Michael Che, but who could’ve foreseen that Rattlecan – home of the rideable pickle and one of the four featured locations – would shutter its doors one week before air? Too bad only one of the spots made it to air, but here’s…
17 Jan 13
One of the perks of our business is meeting people who’ve done remarkable things…like winning a Gold Medal at the London Olympics. One of the drawbacks is being unable to share details when said recipient is featured in a yet-to-be-announced television project. Give and take, folks… give and take. And yes, they are quite weighty…
13 Jan 13
It was nice getting a little Twitter love from Dulé Hill during our two-day shoot for the Psych Slumber Party event. Much fun was had with @dulehill, @maggielawson, @Omundson and…um… #jamesroday. This was our 7th shoot for @Psych_USA and a special treat in that we worked with all four of the leads together. #TheresFunnyInNumbers. Keep…
Second Time’s A Charm
19 Nov 12
Much to be Thankful for this week, not least of which is having another opportunity to shoot this great spot for USA and the new Windows Phone. Our first pass, unfortunately, was postponed due to Hurricane Sandy. Our inconvenience can never compare to the devastation spread by the superstorm. We certainly won’t forget it and…
10 Aug 12
A Four-City Shoot in Five Days. That might sound a bit hectic, but other than a few storm-delayed flights, it was a whirlwind of good times. Especially when the travel is tied to the excellent cheffery found in the kitchens of Bravo’s Life After Top Chef stars Richard Blais, Jen Carroll, Spike Mendelsohn & Fabio…
24 Jun 12
Our second round of documentaries for Sundance Channel and The Cosmopolitan of Las Vegas had a special treat in store for us. One of our interviewees, Chef José Andrés of restaurants Jaleo and China Poblano personally made our whole crew paella. Between that meal, the frozen treats at The Neapolitan and Comme Ça’s duck confit cinnamon roll,…
On Set with the Beardsmen of Whisker Wars
01 Jun 12
Funny, those guys. We went through a lot of hairspray, mustache wax and soda cans that day, trying to get the beardsmen ready for their close-ups. Shooting eight scripts, interviews and stills all in a day, this was a great bunch of gents to work with — so long as you keep them in separate…
Brief Magazine Features Top Chef Just Desserts Promos
02 Apr 12
The Fall 2011 issue of Promax/BDA’s BRIEF Magazine features a nice story on the Top Chef Just Desserts Season 2 launch directed by Dan Appel for client, Bravo. “When it comes to competitive culinary entertainment, no matter how famous the judges, how notorious the contestants or how outrageous the challenges, the show’s real stars are…
B&S REBRANDS CHARACTER GALLERY
27 Jan 12
Thanks to USA for entrusting us with the refresh of their two-year-old franchise CHARACTER GALLERY. And if you’re having lunch at 10:30 pm, it must be a night shoot! To see the first execution of the new franchise, check out the TRANSFORMERS: THE RIDE 3D spot we did for Universal Studios Hollywood.
A Breeze Blows In Brooklyn
04 Jan 12
A quick start to the work year with a tech scout in New York today. One of our favorite recurring gigs are the Character With A Cause spots for USA Network. This one tells the story of a mission-driven pharmacist, in part, on the Brooklyn Bridge. An excellent, if somewhat brisk, way to start 2012.