560

On Set

Whaaaaaaat?

11 Sep 17

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Our project with AMC & Better Call Saul won a freakin’ Emmy. Whaaaaaaat? We won for our AMC Better Call Saul Los Pollos Hermanos Training Videos in the category of Outstanding Short Form Comedy or Drama. The films were written by Ariel Levine, animated by Jay Marks, and starred the incomparable Giancarlo Esposito – with additional efforts by numerous AMC, BCS and…

585

On Set

Night Moves

28 Jul 17

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Few locations define auto spots in LA more that the iconic 2nd Street Tunnel.   Last night we chased a Toyota Tundra through it a few times for our friends at Discovery. Look for the spot to hit the air in September right around the return of their riveting unscripted show, Yukon Men.

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On Set

Just Super

06 Feb 17

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Sure, there are career bucket list items to check off… and then there’s doing a Superbowl spot for AMC’s The Walking Dead. 

598

On Set

Thank You

11 Nov 16

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Want to feel some America?  Head down to Killeen, TX for their Veteran’s Day Parade.

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On Set

At Bacon & Sons

15 Sep 16

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There’s no hat we won’t wear to get the job done.

272

On Set

PDX

15 Jul 16

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We heart Portland.  Running around this fun, funky town on a multi-day documentary project we got to see, hear and taste much of what it has to offer.  So much to love.  Great crew and people, too!

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On Set

Head Of The Class

12 May 16

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Though initially famous for starring a very different (and far superior) sitcom, actor/director/singer/pro race car driver/scratch golfer/host/consummate professional Alfonso Ribeiro is a class of his own.

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On Set

Hot Or Spot!

03 Feb 16

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Maybe it’s the nuke at the end, but Promax gave our Join Or Die launch the spotlight.  Always appreciated!

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On Set

Hot Walker Action

24 Aug 15

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As if working with the show itself wasn’t reward enough, we’re proud of how this project turned out.  Collaborating with everyone at AMC and The Walking Dead to make it happen was, once again, an inspired experience.  You put the “hot” in this Hot Spot.

703

On Set

ADWEEK

05 Aug 15

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Thanks USA Network for letting us be a part of your new VOD strategy. We had a blast last month working with the ‪#‎USAPlayingHouse‬ ladies on two Toyota spots airing on-air and on-demand. Great to see your creative smarts profiled by the folks at ADWEEK.

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On Set

Peanut Butter Fudge Promax Love

10 Jun 15

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Nice to get some recognition during the big shindig down at LA Live #promaxbda15. Thanks again to our pals at History and Sonic for a great collaboration, teamwork and tater tots. Link: http://brief.promaxbda.org/content/historys-texas-rising-and-sonic-partner

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On Set

Next Level Collaboration

19 May 15

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Teamwork.  We gots it.

654

On Set

Sorry, Ma’am

07 May 15

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But this is a closed set.

638

On Set

Lego My Producer

08 Mar 15

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390

On Set

The Pursuit of Happiness

19 Dec 14

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Going off-road with Pursuit System’s Buggy is one hell of a way to finish the year.  Hell, Dan looks so badass back there, he’s signing autographs…

353

On Set

Best of…

19 Dec 14

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Receiving a Vimeo Staff Pick – among other accolades – was swell, but making Nylon’s best 2014 might be the year’s real highlight for David’s Priory video.  Thanks, Nylon!

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On Set

“Weekend” Love

16 Sep 14

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David Vincent Wolf’s video for the Priory single “Weekend” has already gotten some love from Time Magazine and Entertainment Tonight, but today Yahoo! Music joined in when they decided take every rollerskating video they could find for a spin and rank them. 

197

On Set

Fit For A King

08 Aug 14

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009

On Set

The Reason for No Seasons

08 Apr 14

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We’ve posted a bit about weather we’ve encountered when shooting in other parts of the country.  Challenges are fun and we always find a way to make it work — you know, except for that time with Superstorm Sandy… That said, there are   many reasons  film, television and commercial work is centered in Los…

993

On Set

Set Crashers

15 Mar 14

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You never know who’ll either try to get on camera or at least score some free craft service when you’re on-location.  Least expected might be a few dozen banana slugs.  

734

On Set

Helmets Optional

03 Nov 13

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Fun times shooting this cool  Jeep spot for A+E Networks’ BONNIE & CLYDE mini event.  Rob dug us shooting the bank exteriors at his old stomping grounds (the Los Angeles Times) while Dan and the camera gang got their kicks riding on the back of the EXO Camera Cart.  No FastPass™ required.

454

On Set

A Brief Riff

19 Aug 13

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Our work made another appearance in the PromaxBDA Brief.  We love how this IFC/VW spot featuring the incomparable talents of Reggie Watts turned out…. and – aw shucks – isn’t  nice when other folks notice?  

336

On Set

What’s In The Bag?

25 May 13

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When shooting down in the LA River, it might be advisable to not ask too many questions. And perhaps, even more importantly, if you see a bloated, black garbage bag floating downstream, let it pass on by. Some mysteries are likely best unsolved.

313

On Set

Whether Report

06 May 13

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…As in whether we’d see the Miami Skyline when shoot day arrived. Fortunately, as with our trip to Philadelphia this year, Miami toyed with us, weather-wise, before gifting us the kind of temperate May afternoon that makes one think Southern Florida isn’t all that hot or sticky. The perfect day for a nice cone of…

217

On Set

Snow? What snow?

09 Apr 13

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Before and after! The first shot was during our tech scout on a Friday, and the second is the final product shot 48 hours later on Sunday. Oh movie magic, how we love thee! We’ll post the finished product, a USA Character With a Cause spot for Subaru and the Pennsylvania Horticultural Society, soon. It…

222

On Set

MODERN FAMILY ON USA

20 Mar 13

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We can’t show anything yet – it’ll be a while before USA starts using the footage – but we were very excited to work with the talented, very funny cast of Modern Family this week. A lot to fit in to a very short shoot (with a hyper-compressed prep), but it was great. Lord knows…

211

On Set

RIP RATTLECAN

25 Feb 13

Pickle Riding CU

Well, it was a blast shooting the IFC/LasVegas.com campaign with funny guy, Michael Che, but who could’ve foreseen that Rattlecan – home of the rideable pickle and one of the four featured locations – would shutter its doors one week before air? Too bad only one of the spots made it to air, but here’s…

134

On Set

Undisclosed Recipient

17 Jan 13

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One of the perks of our business is meeting people who’ve done remarkable things…like winning a Gold Medal at the London Olympics. One of the drawbacks is being unable to share details when said recipient is featured in a yet-to-be-announced television project. Give and take, folks… give and take. And yes, they are quite weighty…

107

On Set

#slumberparty

13 Jan 13

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It was nice getting a little Twitter love from Dulé Hill during our two-day shoot for the Psych Slumber Party event. Much fun was had with @dulehill, @maggielawson, @Omundson and…um… #jamesroday. This was our 7th shoot for @Psych_USA and a special treat in that we worked with all four of the leads together. #TheresFunnyInNumbers. Keep…

125

On Set

Second Time’s A Charm

19 Nov 12

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Much to be Thankful for this week, not least of which is having another opportunity to shoot this great spot for USA and the new Windows Phone. Our first pass, unfortunately, was postponed due to Hurricane Sandy. Our inconvenience can never compare to the devastation spread by the superstorm. We certainly won’t forget it and…

187

On Set

LAX>PHL>DCA>ATL

10 Aug 12

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A Four-City Shoot in Five Days. That might sound a bit hectic, but other than a few storm-delayed flights, it was a whirlwind of good times. Especially when the travel is tied to the excellent cheffery found in the kitchens of Bravo’s Life After Top Chef stars Richard Blais, Jen Carroll, Spike Mendelsohn & Fabio…

115

On Set

Paella

24 Jun 12

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Our second round of documentaries for Sundance Channel and The Cosmopolitan of Las Vegas had a special treat in store for us.  One of our interviewees, Chef José Andrés of restaurants Jaleo and China Poblano personally made our whole crew paella. Between that meal, the frozen treats at The Neapolitan and Comme Ça’s duck confit cinnamon roll,…

882

On Set

On Set with the Beardsmen of Whisker Wars

01 Jun 12

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Funny, those guys. We went through a lot of hairspray, mustache wax and soda cans that day, trying to get the beardsmen ready for their close-ups. Shooting eight scripts, interviews and stills all in a day, this was a great bunch of gents to work with — so long as you keep them in separate…

303

On Set

Brief Magazine Features Top Chef Just Desserts Promos

02 Apr 12

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The Fall 2011 issue of Promax/BDA’s BRIEF Magazine features a nice story on the Top Chef Just Desserts Season 2 launch directed by Dan Appel for client, Bravo. “When it comes to competitive culinary entertainment, no matter how famous the judges, how notorious the contestants or how outrageous the challenges, the show’s real stars are…

338

On Set

B&S REBRANDS CHARACTER GALLERY

27 Jan 12

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Thanks to USA for entrusting us with the refresh of their two-year-old franchise CHARACTER GALLERY.  And if you’re having lunch at 10:30 pm, it must be a night shoot! To see the first execution of the new franchise, check out the TRANSFORMERS: THE RIDE 3D spot we did for Universal Studios Hollywood.

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On Set

A Breeze Blows In Brooklyn

04 Jan 12

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A quick start to the work year with a tech scout in New York today. One of our favorite recurring gigs are the Character With A Cause spots for USA Network. This one tells the story of a mission-driven pharmacist, in part, on the Brooklyn Bridge. An excellent, if somewhat brisk, way to start 2012.