What a blast, this was. We got the call asking us if we could create a giant Top Chef Just Desserts logo out of actual desserts. And if there’s one thing we’ve learned in our years in production, When the client asks you if something is “possible”, the answer is always “Yes”.
A few weeks (and a lot of trial, error and collaboration) later, we had our logo for the chefs to assemble. Actually, they disassembled it, and the subsequent footage was run in reverse. But that’s between us, okay?
The toolkit earned us a feature in Promax/BDA’s BRIEF magazine, which you can read HERE.