We love launching integrated concepts that can be used again and again. We also enjoy the process of refreshing existing ones. This project from our pals at WE tv landed somewhere in the middle.
WE tv had done a previous “Better Together” spot as a one-off last year and wanted to see IF it could evolve into something with the legs of a franchise. Their idea was to take the root “togetherness” of the idea, add the magic David Vincent Wolf carries up his various sleeves, and create something that can be built into an enticing portfolio option for their sponsor partners.
Hopefully, we’ve helped them in that goal just a bit. We’re certainly happy with how this lovely spot turned out, either way.